What is a marketing funnel?

A marketing funnel represents the customer journey from awareness to conversion. It consists of stages like awareness, interest, consideration, and purchase, helping marketers guide prospects through the sales process effectively.

What is the impact of live shopping events on e-commerce sales?

Live shopping combines entertainment and e-commerce, creating urgency, boosting engagement, and driving impulse purchases.

What is shoppable content?

Shoppable content allows users to purchase directly from social media posts, videos, or blog articles without leaving the platform. Examples include Instagram Shopping, Pinterest Buyable Pins, and YouTube product tags, making the shopping experience seamless.

How does gamification drive engagement in immersive e-commerce?

Gamification in immersive e-commerce includes AR scavenger hunts, VR-based shopping challenges, and loyalty reward games. These elements encourage interaction, boost brand engagement, and create memorable experiences that drive repeat purchases.

What is the difference between a lead and a prospect?

A lead is someone who has shown initial interest in a product or service, while a prospect is a lead that has been qualified based on criteria like budget, authority, need, and timeline (BANT), making them more likely to convert into a paying customer.

How does AI improve omnichannel customer experiences?

AI unifies customer interactions across platforms, predicting behavior, automating responses, and ensuring seamless transitions between online and offline touchpoints.

How do metaverse shopping malls work?

Virtual shopping malls in the metaverse feature brand stores, immersive product experiences, and AI-powered shopping assistants. Users can explore digital storefronts, interact with products in 3D, and purchase both physical and digital goods within a fully immersive environment.