What is the difference between B2B and B2C marketing?

B2B (business-to-business) marketing targets companies, focusing on logic, ROI, and long-term relationships. B2C (business-to-consumer) marketing appeals to individual customers, using emotions, storytelling, and impulse-driven tactics. The sales cycle in B2B is longer, while B2C decisions are usually quicker.

What is search engine marketing (SEM)?

SEM refers to paid advertising on search engines like Google Ads and Bing Ads to increase visibility. It includes PPC campaigns, keyword targeting, and display ads to drive traffic and conversions. SEM complements SEO, helping businesses appear in search results faster for competitive keywords.

What is a decentralized ad network?

A decentralized ad network eliminates centralized control (Google Ads, Facebook Ads) and allows advertisers and publishers to interact directly. Blockchain ensures transparent bidding, fair pricing, and fraud-proof transactions. Examples include Brave Ads and AdEx Network.

How will AI and IoT create ‘smart sustainability marketing’?

AI and IoT will monitor real-time environmental data to adjust marketing strategies, ensuring that brands align with eco-conscious behaviors, such as energy conservation, water use reduction, and waste management.

What are the benefits of a freemium model in marketing?

The freemium model attracts users by offering a free version with premium upgrades. It increases adoption, builds brand awareness, and allows users to experience value before purchasing. Businesses benefit from organic growth, upselling opportunities, and customer loyalty, driving revenue while lowering acquisition costs through word-of-mouth referrals.

How do brands use AR for interactive advertising?

Brands use AR to create interactive ads where users can visualize products in their real-world environment. This includes virtual try-ons for fashion and makeup, 3D product previews, and location-based AR experiences that engage customers through immersive storytelling and gamification.

What is paid vs. organic influencer marketing?

Paid influencer marketing involves direct compensation, while organic influencer marketing includes unpaid mentions, product gifting, and collaborations based on mutual interest. A mix of both strategies maximizes reach and credibility.