What is remarketing?

Remarketing is a strategy that targets users who previously interacted with a website or ad but didn’t convert. It uses personalized ads to re-engage potential customers and encourage them to complete a purchase.

What is programmatic audio advertising, and how is it changing digital marketing?

Programmatic audio ads use AI to target listeners based on behavior, improving relevance and engagement across streaming platforms.

What is ephemeral marketing?

Ephemeral marketing uses temporary content that disappears after a set time, such as Instagram Stories, Snapchat Snaps, and Facebook Stories. It creates urgency and exclusivity, encouraging users to engage before the content vanishes.

How do brands integrate immersive customer support in e-commerce?

Brands use AI-driven virtual assistants in AR/VR stores to answer questions, provide guided shopping tours, and offer real-time support. Interactive chatbots and voice-controlled AI enhance customer satisfaction by making shopping assistance more engaging.

What is a content cluster?

A content cluster is a content marketing strategy where a central pillar page covers a broad topic, linking to related subtopics (cluster content). This structure boosts SEO by improving site authority and user experience.

How do brands use predictive AI for churn prevention?

AI detects early signs of customer disengagement, triggering personalized retention offers, loyalty rewards, and proactive customer support.

How do brands use AR-powered search experiences?

AR-powered search lets users scan real-world objects to receive instant digital information. Google Lens and similar technologies allow brands to provide interactive product details, reviews, and purchase options, enhancing discovery and engagement.