What is localization in marketing?

Localization adapts marketing content, products, and messaging to fit cultural, linguistic, and regional preferences of a specific market. It enhances relevance, engagement, and conversion rates in global campaigns.

What is AI-driven creative optimization?

AI tests multiple ad creatives, headlines, and visuals to determine what resonates best with audiences. It uses machine learning to optimize designs and messaging, ensuring higher engagement and conversion rates. AI tools like Persado and Adobe Sensei generate data-backed creative content.

What are influencer whitelisting and allowlisting?

Whitelisting (also called allowlisting) gives brands permission to run paid ads through an influencer’s account. This extends ad reach, targets new audiences, and leverages influencer credibility while keeping control of campaign performance.

What is a brand voice?

A brand voice is the personality and tone a brand uses in its messaging. It reflects the company’s values and influences how customers perceive and engage with the brand.

What is a brand ambassador?

A brand ambassador is a loyal customer, influencer, or celebrity who represents a brand and promotes its products through social media, events, and endorsements. They help build brand awareness, credibility, and engagement by sharing authentic experiences.

How do users earn tokens by watching ads?

Platforms like Brave Ads reward users with Basic Attention Tokens (BAT) when they voluntarily engage with ads. This creates a mutually beneficial ad ecosystem.