Public Relations Specialist

Avua is a renowned PR agency based in Canada, specializing in providing strategic communication solutions for clients in the engineering and IT sector. Our mission is to enhance brand visibility and reputation through comprehensive PR strategies that align with our clients' business objectives. We have a dynamic and collaborative work culture that values creativity, professionalism, and integrity.

As a Public Relations Specialist at avua, you will play a crucial role in developing and implementing PR strategies to promote our clients' brands and products. Your responsibilities will include cultivating relationships with media professionals, writing press releases, coordinating interviews for company executives, planning events, monitoring media coverage effectiveness, and collaborating with internal teams to ensure alignment with overall business goals. Additionally, you will oversee social media presence to engage followers and enhance brand visibility.

The ideal candidate for this position should have a Bachelor's degree in communications or related field, proven experience in PR roles preferably in corporate or agency environments, excellent written and verbal communication skills, strong media relations abilities, strategic thinking capabilities for impactful campaigns, proficiency in social media management tools, organizational skills to manage multiple priorities effectively, proficiency in Microsoft Office suite and PR software tools. The ability to work collaboratively with cross-functional teams while maintaining professionalism and integrity is essential.

If you are passionate about public relations and have the required qualifications and experience to excel in this role, we invite you to apply. This position is suitable for mid-level professionals looking to further their career in the PR industry within the engineering and IT sector. Join us at avua where your skills and creativity can make a significant impact on our clients' success.

• Proven experience in a PR role
• Experience with social media management
• Experience working with PR agencies or freelancers
• Bachelor's degree in communications, public relations, journalism, or marketing
• Strong media relations skills
• Proficiency in Microsoft Office suite

• Develop and implement comprehensive PR strategies
• Cultivate relationships with media members
• Plan and execute events and press conferences
• Monitor and analyze media coverage

• Written communication skills
• Verbal communication skills
• Social media management
• Media relations
• Project management

Seniority Level: Middle Management

Job Functions: Public Relations

• Media Relations
• Event Planning

Industries : Engineering and IT

• Marketing
• Journalism