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About the job
We are currently looking to recruit an experienced Group Marketing & Communication Director. In this role, you'll lead strategic marketing initiatives and hold responsibility for the tactical implementation marketing activities, corporate communication and analytics / market research for ELAN and its subsidiaries to achieve market share targets.
Create, implement, and measure success of a comprehensive marketing, communications and public relations program which will enhance the Organization’s image and position within the market place and the general public while facilitating internal and external communications.
KEY DUTIES/ RESPONSIBILITIES:
Strategic:
Oversee the marketing and communications department by taking responsibility for the and the marketing initiatives, market research, and internal and external communications.
Define annual marketing targets for the group’s B2C (Novo Cinemas) and B2B (ELAN entities) subsidiaries, and define relevant strategies, plans, and budgets to achieve them.
Contribute to the definition of the product and pricing strategies across the organization’s portfolio.
Own the digital platforms across the group (websites, apps) and ensure continuous enhancement of the digital experience.
Participate in the development of the overall strategy of the organization.
Develop and manage the reputation and brand value of ELAN and Novo Cinemas.
Operational:
Oversee and facilitate the timely execution of marketing and promotion activities, and the delivery of creative material to increase cinema admissions and concession sales for Novo Cinemas.
Oversee the development of Novo cinemas’ loyalty program to increase customer loyalty and their lifetime value.
Oversee the digital marketing activities for Novo Cinemas to increase web/app traffic and digital ticket sales.
Support Novo Cinemas business development efforts.
Develop and oversee the execution of marketing activities to support lead generation for ELAN’s B2B subsidiaries.
Develop and manage marketing and branding guidelines for the organization.
Develop marketing and sales collaterals to support the B2B sales and support the production of proposals for major company tenders.
Coordinate external communication to ensure consistency of messages and imagery with the brand guidelines.
Coordinate internal communication to ensure clarity and consistency of information.
Support the organization with data-driven insights about the market and customer behavior through data analytics and market research.
Oversee the continuous improvement of marketing practices based on ‘international best practice’, changes in international standards and changes in the business environment which demand proactive action plans.
Ensure effective coordination of all marketing, advertising and promotional efforts and provide guidance for business activities
Develop and agree business unit operating budgets and manage expenditure within budget allocation.
Perform any other duty as assigned by the Group Chief Executive Officer.
Qualifications and Skills
Degree in Marketing, Communications, or related discipline
Post graduate degree such as MSc or MBA in marketing or a relevant discipline will be an advantage
A minimum of 12 years of relevant experience, with at least 5 years in middle to top management
Excellent knowledge of strategic thinking and application of strategic planning processes
Excellent understanding of the Middle East and GCC markets
Excellent negotiation skills to build partnerships with cross-functional teams and senior management
Excellent awareness of Organization's operations including projects and initiatives
Excellent knowledge of leading practices employed in
Marketing research, analysis and program development
Excellent experience in employing appropriate communication channels for different target audience
Very good Knowledge of the relevant marketing agencies within the region and internationally
Seniority Level: Executive-Level
Job Functions: Marketing
Industries : Marketing & Advertising
