[Job Purpose: The Senior Director, Marketing & Corporate Communications is responsible for leading the development and execution of the organization’s marketing, brand, and corporate communication strategies. The role ensures alignment with business goals, enhances brand visibility, and establishes strong relationships with stakeholders through strategic messaging and communication channels. Key Responsibilities: Strategy Development & Execution: Develop and implement comprehensive marketing and corporate communication strategies that align with the company’s overall objectives and growth plans. Lead integrated marketing campaigns to promote the brand, products, and services using both traditional and digital channels. Ensure consistent messaging across all marketing and communication channels internally and externally. Corporate Communications: Oversee corporate communication functions including public relations media relations crisis communication internal communication. Develop manage corporate messaging ensuring the company’s values achievements are communicated effectively to stakeholders. Serve as a spokesperson when needed manage relationships with media outlets journalists PR agencies. Brand Management: Lead initiatives to strengthen the company’s brand identity both locally internationally. Ensure brand consistency across all marketing materials digital platforms public-facing communications. Collaborate with product sales teams to ensure alignment of messaging with brand strategy Stakeholder Engagement & Partnerships: Build maintain relationships with key industry partners media government bodies other relevant stakeholders Drive corporate social responsibility CSR sustainability initiatives in collaboration with relevant departments Digital Marketing & Innovation: Oversee development management of digital marketing strategies including SEO SEM social media email campaigns content marketing Stay up-to-date with latest digital trends tools ensuring organization remains forefront of marketing innovation Leverage data analytics measure effectiveness campaigns optimize strategies Team Leadership & Development: Lead mentor develop marketing corporate communications team ensuring continuous learning development Build high-performance culture within team encouraging creativity innovation data-driven decision-making Establish clear goals KPIs department regularly monitoring performance against objectives Budget Resource Management: Manage marketing communications budget ensuring resources allocated effectively across campaigns projects Oversee selection management external vendors agencies consultants Crisis Communication: Develop manage crisis communication plans protect company's reputation during emergencies controversies Ensure swift effective communication stakeholders during crisis situations.]
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