About the job
Interesting Engineering (“IE”) is a leading, global digital media publisher that covers technology, engineering, and science news. We deliver the most futuristic and cutting-edge developments in these areas to our readers and followers on social media through articles and videos.
IE’s fast-paced and collaborative international work environment celebrates quality and ethical journalism. The team includes a diverse group of infinitely curious individuals from all around the world who share a joint passion for sharing the latest and the most important info with the world, as we believe knowledge is power.
We are seeking a dynamic Head of Sales and Marketing to lead our ambitious growth and sales initiatives at Interesting Engineering. This role is at the intersection of content, technology, and commerce, focusing on both audience development and sales execution. If you're passionate about driving change in the digital landscape, blending innovative marketing strategies with result-oriented sales techniques, we invite you to join our team.
Job Responsibilities:
Oversee and optimize our content strategy across all digital platforms, including social media, websites, and newsletters, while also developing and implementing sales and marketing strategies to achieve our business goals.
Lead efforts to grow and engage our audience, utilizing analytics to refine content and sales strategies. Develop and execute innovative social media content strategies, actively manage social media accounts, and engage audiences with compelling content to drive traffic and elevate our digital presence.
Identify and develop leads, understand client needs, develop value propositions, structure deals, and close sales. Drive all phases of the sales lifecycle, from initial contact to sealing the deal, while cultivating robust relationships with publishers.
Collaborate closely with content creation, marketing teams, and sales units to tailor content and sales approaches for maximum appeal and alignment with our strategic goals. Channel publisher feedback to product and tech teams to ensure our offerings resonate with market demands.
Implement and analyze digital marketing campaigns and design multi-channel campaigns to grow subscriptions and audience engagement. Provide detailed campaign reports to stakeholders.
Manage and mentor the social media,marketing and sales teams, optimizing the organizational structure and aligning strategies and goals across departments.
Qualifications:
Bachelor's Degree in Marketing, Business, or a related field.
6+ years of experience in social media marketing, with a focus on content creation, strategy, and a minimum of 2 years in sales or related roles.
Proven track record in managing various digital marketing campaigns and demonstrated sales prowess.
Strong management, negotiation, problem-solving, and team leadership skills.
Proficiency in Microsoft Office suite, Google Analytics, SEO strategies, AdWords, and familiarity with digital advertising and publishing sectors.
Excellent written and verbal communication skills in English.
Strong analytical capabilities, with a passion for data-driven decision-making and a goal-oriented mindset.
The Role Offers:
An exciting opportunity to be at the forefront of science and technology content, driving audience growth initiatives, and cementing new publisher partnerships. You'll be the face of Interesting Engineering at industry events, leading a team dedicated to innovation and excellence in the digital age.
Private Health Insurance
Stock Option Plan
Subscription package to preferred platforms
Annual bonus system based on the KPIs
Commuting fee
Meal card
Paid birthday leave
We help you to grow:
Continuous learning opportunities with mentorship, on-the-job and internal-external training programs
Dynamic and collaborative work ecosystem where you can take initiative and responsibility
If you're a visionary leader keen on making a significant impact in the digital content and publishing landscape, we encourage you to apply for this challenging and rewarding position.
IE is dedicated to supporting its diverse and inclusive staff. IE urges women, people of color, armed forces veterans, people with disabilities, and gender-nonconforming people to apply. IE does not discriminate based on sex, age, race, color, creed, national origin, religion, marital status, pregnancy, sexual orientation, affectional choice, or gender identity. We recognize a person’s unique experiences as points of strength and welcome them as teammates on our team, working in service of the mission to explore and report on engineering, in whatever form it takes.
Posted on Feb 25, 2024.
Seniority Level: Director-Level
Job Functions: Cybersecurity
Industries : Information Technology
