Loading...
Employment: Full Time
Key Responsibilities:
- Lead the creation and execution of strategic e-commerce initiatives that align with the company's overall objectives, driving profitable growth.
- Take full ownership of the website's operational capabilities, including aesthetics, functionality, and content, ensuring a seamless, engaging, and efficient user experience.
- Utilize advanced analytics to analyze each point in the growth marketing funnel, test and implement winning strategies to acquire and convert new eCommerce and subscription customers.
- Leverage analytics tools to monitor key performance indicators (KPIs) such as click-through rates, bounce rates, and customer retention rates, and use this data to make informed decisions that optimize website performance and refine marketing and site strategies.
- Manage day to day operations and develop, maintain operational procedures for the e-commerce activities, including order management, customer service, fulfilment, ensuring alignment with business operations.
- Oversee the online product catalogue, ensuring it is reflective of the brand, aligned with market demand, and effectively promoted to maximize sales potential.
- Manage product promotions, and pricing strategies to align with inventory and sales objectives, including the introduction of new products and the phasing out of underperformers.
- Handle customer service escalations, providing solutions for complex customer service issues that arise from online transactions.
- Ensure that the e-commerce platform is robust, secure, and compliant with all relevant regulations, safeguarding customer information and company data.
- Manage relationships with external vendors and technology partners to ensure they meet the needs of the business, negotiating contracts that favor the company’s interests.
- Stay abreast of emerging e-commerce trends and technologies, adapting and innovating the company’s approach to maintain a competitive edge in the market.
Requirements:
Qualifications:
- 5+ years’ experience in a consumer-facing digital marketing role, preferably in an eCommerce environment.
- Demonstrated impact in a performance marketing, eCommerce, or sales role.
- Experience using platforms like Shopify, Recharge, Klaviyo, Square, Optimizely, Site Catalyst, or related marketing/eCommerce technologies.
- Proficiency in SEO, PPC, Email marketing, and social media strategies.
- Strong marketing and tech-savvy mindset.
- Excellent communication and collaboration skills.
- Strong data analysis skills and love for experimentation.
- Must be excellent at using data to power marketing decision-making.
- Amazon experience (Desirable)
Seniority Level: Managerial-Level
Job Functions: Cybersecurity
Industries : Information Technology
