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Senior Marketing Executive - Events Experience

Commercial Equipment Rental Company, Commercial Equipment Rental, United Arab Emirates, Dubai, Mirdif

We are seeking a dynamic Marketing & Events Specialist to be based in Dubai for lead event planning, oversee marketing operations, manage digital content, and drive customer engagement. This role requires expertise in social media, CRM, website management, AI-driven content creation, and marketing analytics. The ideal candidate is a creative, data-driven professional who can seamlessly coordinate campaigns and optimize marketing performance.



Key Responsibilities:
Event Planning & Management:
Plan and execute events from concept to completion.
Coordinate logistics, vendors, and stakeholders to ensure successful event execution.
Marketing Operations & Campaign Execution:
Manage day-to-day marketing activities and oversee campaign rollouts.
Develop and implement strategic marketing plans to enhance brand visibility.
Content Creation & Social Media Management:
Create and curate engaging social media content across platforms.
Engage with customers, respond to inquiries, and generate sales leads.
Produce high-quality graphics and videos using AI tools, including photo and video shooting.
Develop 3D videos and integrate them with Matterport for immersive experiences.
CRM & Digital Marketing Expertise:
Utilize advanced CRM systems for customer relationship management.
Manage website updates, Google Ads, Google Analytics, and SEO optimization.
Track and optimize digital marketing campaigns for maximum impact.
Marketing Materials & Logistics:
Order, track, and manage marketing materials and promotional items.
Handle payments, delivery logistics, and stock tracking.
Email Marketing & Market Research:
Develop and execute eDM (Electronic Direct Mail) campaigns via Mailchimp.
Conduct market research and competitor analysis to guide marketing strategies.
Analytics & Budget Management:
Monitor and analyze campaign performance, implementing data-driven optimizations.
Manage marketing budgets and report on expenditure and ROI.

Requirements:
Proven experience in event planning, marketing operations, and campaign execution.
Strong background in social media management, customer engagement, and lead generation.
Proficiency in AI-driven content creation, including photo/video editing and 3D video production.
Expertise in CRM systems, Google Ads, Google Analytics, and SEO.
Hands-on experience with Mailchimp or similar email marketing platforms.
Excellent analytical skills to measure and optimize marketing strategies.
Strong organizational skills to manage logistics, payments, and marketing material distribution.
Ability to coordinate with cross-functional teams to align marketing efforts with business objectives.
Preferred Qualifications:
Experience in Matterport integration for 3D video and virtual experiences.
Background in graphic design, photography, and video production.
Knowledge of digital marketing trends, tools, and best practices.
This is an exciting opportunity for a motivated marketing professional to make a significant impact by driving innovative campaigns, creating engaging content, and delivering exceptional event experiences.

Key Job Requirements:
  • Minimum 5 years of experience in event marketing
  • Experience in managing large-scale events
  • Previous experience in B2B marketing
  • Bachelor's degree in Marketing or related field
  • Strong project management skills
  • Excellent interpersonal abilities
Key Job Responsibilities:
  • Plan and execute marketing strategies for events
  • Coordinate with vendors and suppliers
  • Analyze event performance metrics
  • Develop promotional materials
Skills:
  • Digital Marketing
  • Event Planning
  • Content Creation

Seniority Level: Senior Level

  • Senior

Job Functions: Marketing

  • Sales

Industries : Commercial Equipment Rental

  • Rental

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