About the job
About The Role

BFL Group is looking for a CRM Manager who can lead the overall customer retention and loyalty program for both online and offline customers. He/she works closely with the Retail, E-commerce, Paid Marketing, and Product Development team.

Key focus areas include managing our loyalty & CRM system and the data within, evolving and implementing customer journeys and personalization roadmaps, using performance insights to improve campaign strategies, supporting the implementation of new tools and processes, collaborating with cross-functional teams, and creating and managing incredible customer experiences.

Key Responsibilities

Work on improving and evolving our brand's overall retention strategy by formulating strategic campaigns with clear KPIs.
Make informed strategic decisions based on different data streams to improve consumer retention and lifetime value.
Develop a monthly plan for optimizing retention and driving revenue in close collaboration with the e-com & retail team.
Plan, organize, and implement the brand's CRM and loyalty campaigns.
Establish clear KPIs and parameters for each activation, and track, monitor, and optimize them.
Ensure that monthly reports reflect campaign performance against our KPIs and that the next steps and learnings are clearly laid out.
Develop communications and messaging in close collaboration with the Creative Team. Produce all content for emails, SMS messages, and push notifications.

Qualifications

Data, CRM, and loyalty are at the core of your knowledge.
You have 3+ years of CRM experience with a strong focus on retention and lifecycle management
Your track record shows you are able to increase retention and lifetime value.
You have experience working in a startup environment and are a proven marketer.
A background in omnichannel, retail, or multi-brand retail is a plus.
With a strong focus on organization, proactiveness, and results, you have an exceptional ability to conceptualize and execute projects.
5+ years of CRM experience with any of the leading CDP/CRM systems at an administrative level, preferably in retail/e-commerce.
Experience managing teams or in leadership positions for at least two years
Demonstrated success with cost-efficient customer acquisition and development, building customer loyalty, and increasing customer spending.
Loyalty campaigns planning & execution experience
Ability to build, manage and nurture a team independently.
Excellent software and technical skills.
Excellent written and verbal communication skills.

If you think you are fit for this job position, then apply right away. You are steps away from joining a Great Place to Work© and we would love to meet you soon!

Seniority Level: Managerial-Level

Job Functions: Project Management

Industries : Information Technology