About the job
Product Marketing Manager



AED 25,000 – 30,000 monthly salary.
Relocation assistance available for international candidates.
UAE visa & medical insurance provided.
24 working days annual leave.


Inspire Selection has partnered with a leading private wealth advisory business dedicated to serving international investors and expatriates worldwide. At the forefront of innovation, this technical team is developing a cutting-edge wealth management app equipped with powerful tools such as net worth tracking and a suite of free financial resources. As the company continues to grow, we're on the lookout for a skilled and experienced Product Marketing Manager to join this dynamic group and drive the success of their ground-breaking product.


We're in search of an individual who embodies creativity, solution-oriented thinking, and genuine passion for their work. The ideal candidate possesses a keen intuition coupled with a robust affinity for data, utilizing data-driven insights to enhance their strategies. Operating within this small, scrappy, and ever-evolving team, we need someone who can hit the ground running in our fast-paced environment. If you're excited by the prospect of shaping the future of wealth management and thrive in an environment that values innovation, adaptability, and a proactive approach, we invite you to join this exciting journey.


Responsibilities:



· Develop a comprehensive Product Marketing Strategy, shaping the market presence of the wealth management app.
· Lead the definition and execution of product go-to-market plans, ensuring strategic alignment with company goals.
· Unpack customer understanding through audience research, ensuring a deep understanding of user motivations and behaviours.
· Create and execute a playbook for introducing users to new and existing features, utilizing in-app communications, campaigns, and other key communication opportunities to drive retention and engagement.
· Collaborate closely with cross-functional teams, including product, customer services, marketing, and design, to fuel product adoption, develop go-to-market strategies, and drive successful product launches.
· Demonstrate adaptability to meet dynamic business requirements, including but not limited to copywriting, enhancing onboarding conversion rates, devising content strategies, and managing email/push and distribution activities.
· Establish and maintain relationships with key influencers, partners, and media outlets to increase app awareness and credibility.


Requirements:



· 3 to 6 years of experience in various aspects of marketing, including branding, positioning, targeted outreach, strategy, go-to-market strategy, campaigns, advocacy, events, and communication.
· Proven ability to work seamlessly with cross-functional teams, including product, user experience, design, marketing, and leadership, to drive product roadmaps, strategy, and execution.
· Experience in creating and executing innovative strategies and marketing plans that drive awareness, engagement, and product adoption.
· Strong analytical skills with an eye for actionable, data-driven insights to shape product and marketing strategy.
· Experience in Consumer Tech, Consumer Goods, Internet, and other B2C industries is preferred.


Thank you for your interest. All applications are viewed and evaluated according to the role requirements. We aim to contact shortlisted candidates within 2 weeks. As we often receive a high volume of applications, we are unable to reply to everyone. If you have not heard back from us within 2 weeks, please consider your application unsuccessful.

Seniority Level: Managerial-Level

Job Functions: Software Development

Industries : Information Technology