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About the job
Nestled in the city's heart, Mandarin Oriental Downtown, Dubai, offers a stunning fusion of modern design with a touch of oriental flair, redefining hospitality standards.
With unparalleled views of Dubai's skyline, the iconic Burj Khalifa, and the sparkling Arabian Sea, this urban retreat offers 224 luxury Residences and a 259 Rooms & Suites.
Going beyond traditional hospitality, Mandarin Oriental Downtown, Dubai, it's not just a hotel but a lifestyle destination, offering relaxation, luxury and memorable experiences.
Responsible for the development, implementation, execution and budget control of the hotel’s annual marketing and communications strategy. Oversee all matters relating to the marketing and communications plan including media relations, digital marketing, consumer relationship management, social media, advertising, brand identity and collateral production as well as all other marketing activities for the hotel to ensure fully integrated campaigns.
Work closely with the Director of Commercial Strategy to ensure the marketing and communications strategy supports the hotel’s revenue generating efforts.
Responsibilities
General:
Oversee the creation and management of the brand identity for the hotel and all its outlets
Oversee the production of all brand identity materials, collateral and the development of new promotional materials
Ensure adherence to MOHG CID guidelines for all promotional materials
Oversee budget reconciliation of MOHG International Advertising Campaign (IAC)
Oversee all phases planning to briefing and implementation of the hotel’s annual advertising plan; coordinate with MOHG advertising department on all matters related to creative and media planning
Ensure adherence to MOHG CID guidelines for all advertising
Act as Brand ambassador internally and externally
Act as hotel spokesperson where appropriate
Attend General Manager’s cocktail receptions, annual parties and other social functions
Together with the Director of Commerce, prepare and update the annual Sales, Marketing and Communications Plan
Attend MOHG’s annual PR roadshow events as outlined in the hotel’s Marketing plan
Perform any other reasonable duties as required by the management from time to time
Overall Strategy
Design and execute PR strategy for the Hotel to ensure positioning as one of the top hotels in the destination in the local, national and international media, showcasing its main USPs and highlighting MOHG’s competitive advantages
Implement tactical media relations activity in line with hotel’s business needs and objectives
Ensure strong working relationship with MOHG’s international PR network and MOHG Corporate Communications Team for maximum reach of initiatives
Ensure hotel receives regular exposure in local and international media through print, online, radio and television through proactive and reactive PR actions
Manage the Hotel’s Press Office:
Maintain strong relationships with local and international media
Develop and write newsworthy and creative press releases to pitch to appropriate media
Create bespoke itineraries and host all local and international media visits
Draft Q&As and fully brief senior management for media activity
Keep press kit and photographic library updated
Direct crisis communications in counsel with MOHG Corporate Communications team
Produce hotel’s monthly Public Relations reports for Group Communications
Develop, manage and monitor the Hotel’s social media channel strategy
Ensure adherence to MOHG social media guidelines
Work with global digital marketing team to identify and execute paid social media campaigns to engage both global staying guests and local audiences for F&B and Spa.
Maintain frequent contact with the hotel’s guests and clients through direct marketing activities
Develop an overall annual direct marketing plan
Establish, maintain and expand the hotel’s database
Develop strategic brand partnerships with relevant brands in the luxury, lifestyle and arts and cultural world
Oversee consumer events as required
Plan, organise and oversee all photography and videography sessions for the hotel to ensure the right assets are in place for media, digital and collateral use. These include major collateral photography, food and beverage shots and press release photos
Organise photography for VIP visits, exhibitions and social functions
Ensure up-to-date, brand-appropriate web site copy for the hotel. Liaise with appropriate corporate and property colleagues to update the hotel site regularly
Ensure news related information, photography, videography and press releases are updated and featured as appropriate for all audiences
Oversee web traffic analysis to create and execute a successful digital marketing strategy
Liaise with global digital marketing team to coordinate PPC, meta search and email marketing campaigns to increase direct digital bookings to the hotel. Ensure social media activity is coordinated with paid campaigns.
Provide local expertise about hotel seasonality, forthcoming events, local attractions and competitor activity in order to optimise return on paid search marketing.
Act as the primary digital and ecommerce contact for the hotel when new website, mobile or social media capabilities are implemented. Work with the global digital team to facilitate testing for new digital capabilities through structured testing and feedback tools.
Budget
To prepare annual expenditure proposal for all marketing and communications activities
To forecast and allocate the approved budget as per ongoing activities on a monthly basis
To control all expenditure to be in line with hotel’s business activities
Skills & Qualifications
Minimum 7 years of experience working in a 5-star hotel, luxury retail, agency or marketing environment in a similar role
Previous working experience in the Middle East is an advantage
Hotel pre-opening experience is a great advantage
Excellent communication skills
Good verbal and written communication in English
Knowledge of spoken and written Arabic is a great advantage
Ability to follow up and complete tasks according to plan
Highly competent in using Word, Excel and Powerpoint
Seniority Level: Executive-Level
Job Functions: Cybersecurity
Industries : Information Technology
