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Director of Sales

Meliá Hotels International, Information Technology, United Arab Emirates, Dubai

About the job
“The world is yours with Meliá”

Joining Meliá is to embark on a journey without borders because the possibilities of growing and training here are endless. It is knowing that the world is yours and that you can work in many countries. And all with the feeling that you are part of a big family.

It means knowing that you have started one of the most exciting journeys of your life, a journey in which inspiration will always accompany you. Do you dare to be the owner of your professional career in an inspiring world? ??

Because belonging to the great Meliá family is being VIP

You will enjoy My MeliáRewards which is the exclusive loyalty programme for our employees with exclusive benefits and advantages.

In addition, enjoy the My MeliáBenefits programme: with flexible remuneration, exclusive discounts on a variety of products and services, active and healthy lifestyles, and charitable initiatives. Be as proud to belong to Meliá as we are of you ?

We are excited to introduce you to a luxurious and unique urban resort - Melia Desert Palm, a proud member of The Melia Collection. The resort is a five-star boutique property, offering a wide range of one, two, and three-bedroom villas, each featuring an intimate and completely private pool, which is highly sought after, especially amongst the GCC clientele. Additionally, you can stay in our beautifully curated suites with a view of the greenery. What makes this resort stand out is its equestrian theme, which is reflected in every aspect of the property. From four polo fields to a professional polo club, a riding school, and over 200 horses on the estate, you will be surrounded by the beauty of these magnificent animals. If you're looking for relaxation and rejuvenation, then you will love the world-class treatments available at the Samana Spa, or the wellness classes offered in our large recreation center. And when it comes to dining, you will be spoilt for choice with three delightful restaurants to choose from, or you can order food to your villa. Conveniently located just 20 minutes from the DXB airport and 25 minutes from Dubai Mall, Melia Desert Palm offers a serene oasis amidst the hustle and bustle of Dubai. You can unwind and soak up the tranquility of the lush estate while enjoying spectacular views of the dramatic Dubai skyline.

At Melia Desert Palm Member of Melia Collection, we are proud to represent our hotel and our country to guests from all over the world. We treat our guests and our colleagues with respect and work hard together to deliver the highest quality of service to all

Key Duties And Responsibilities

MELIA DESERT PALM employees always find new ways to look after the business, their guests, and their colleagues. Within this, the key responsibilities for this position are:

- To prepare the annual budget including the marketing and events goals and revenue objectives in coordination with Revenue Manager, Marketing Manager and Finance Manager
- Prepare the occupancy forecast alongside Revenue Manager to establish the correct pricing policy, adapted to the different potential customers (groups, key accounts, tour operators…), and with approval of General Manager.
- To design BDG and annual S&MKT plan based on previous research and analysis of market trends with focus on growth through MHI own channels.
- Establish individual goals for Meliá Desert Palm sales team for them to achieve general revenue KPI goals (if applicable)
- Responsible for developing and implementing communication strategy in social networks as well as strategy of investment in digital marketing (SEO, SEM......... )
- Attend sales & revenue / forecast meetings, record actions as requested by General Manager or AREA BDD and contribute to on-going strategic decisions
- Develop and supervise hotels Sales Strategy and annual, quarterly, and monthly sales & marketing action plan
- Coordination of Hotel and Global Sales network. Arrange conference calls with both teams to define combined sales actions and optimize revenue contribution
- Ensure property sales executives correctly assign their account portfolio in MHI Sales tool (FOCUS/OPERA), organize, and successfully execute client actions
- Report outcome of visits in FOCUS. Review visit reports and make suggestions for any necessary improvements to achieve goals.
- Coordinate presence at entertainment events, trade fairs, expositions, conventions events, and promotional tours according to S&MKT Plan
- Maximize cross-selling opportunities and ensure synergies are built in area of responsibility
- Coordinate workflow between regional and hotel sales to ensure high acceptance in RFP and Group lead process, distribute communication e.g. BT reports, RFPs
- Creation of B2B communications plan, dissemination of promotions and advantages for professionals, analysis of effectiveness and impact on income
- Adapt defined B2C segment campaigns to B2B segment and control investments in promotional terms to stay in budget line
- Achieving goal of attracting and activating TRAVEL AGENTS/COMPANIES as well as middle-income per agent/agency
- Review negotiations, contracts with different companies and credits for clients are made according to MHI policies and established procedures
- Report all daily incidents detected in daily operation of platform MeliaPRO and BT by MHI
- Retro-feed data to improve B2B database, manage improvements and operating procedures of registrations and updates
- Coordinate with Revenue manager to launch special hotel offers in melia.com and other channels of distribution; force Global Campaigns on local level
- Secure load of offers and promotions in meliapro.com and other online mice channels as well as offline ways of distribution
- Coordinate relationship model and define digital mice action plan for your hotel
- Monitor volume and quality of RFPs issued through channel resulting from digital marketing actions for your hotel
- Understand competitive market and implement approaches to guarantee hotel portal remains competitive
- Ensure business is efficiently developed through proactive sales in own channels, through tracking
- Manage all different digital marketing actions from online channels with sales teams
- Provide marketing and sales information, statistics, and reports for different potential customers (by segments, sources, and source market)
- Utilize and leverage all MHI and industry sales tools across each market segment to identify trends & opportunities to ensure team is focused on key opportunities
- Attend internal fam trips or individual trips to know Meliá Hotels International key properties for sales team
- Positively deal with and learn from customer complaints and comments.
- Make sure all customer requests and queries are responded to promptly and effectively
- React with urgency to any forecasted sales and profit shortfalls to budget. Recommend and assist in implementation of activity to stimulate short-term sales revenue; support with aggressive cost controls to protect budgeted profit targets.
- Communicate regularly with Department Heads any trends occurring in City/Region in relation to Sales & Marketing.
- Ensure team adheres to company’s reporting systems.
- Research and develop strategies and plans which identify marketing opportunities, direct marketing, new project development.
-Analyze and evaluate effectiveness of sales, methods, costs, results.
- Develop manage sales & marketing budgets; oversee development & management of internal operating budgets.
- Plan coordinate public affairs, communications efforts including public relations & community outreach.
- Directly manage major & critical developing client accounts; coordinate management of all other accounts.
- Represent company at various networking/business meetings to promote Melia Hotels International Brand
- Build and promote positive relations with partners, vendors, and distributors.
- Manage team members fairly and effectively within Sales, Marketing, Event Sales, and Reservations

At Meliá we are all VIP ?

Great professionals who make everyday life easier and exceptional. From the junior to the most senior, all of them have unique and important qualities that make working at Meliá an opportunity for constant growth and a passport to create your future wherever you want.

Our warmth, proximity and passion for what we do make working at Meliá an unforgettable experience, full of emotional moments and always with the feeling that you belong to a big family where we have people like you, VIP People.

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of disability, race, religion, age or any other basis protected under federal, state or local laws. We believe that diversity and inclusion among our teammates are critical to our success as a global company.

If you want to be “Very Inspiring People“, follow us on:

INSTAGRAM – TWITTER – LINKEDIN – INDEED – GLASSDOOR

Key Job Requirements:
  • 10+ years of experience in sales management roles
  • Experience in the hospitality industry preferred
Skills:
  • Sales Strategy
  • Marketing
  • Digital Marketing
  • Communication Strategy
  • Budgeting
  • Forecasting
  • Team Management

Seniority Level: Executive-Level

  • Director

Job Functions: Cybersecurity

  • Sales

Industries : Information Technology

  • Hospitality
  • Hotel

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