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**Refined Job Description:**
Our client, a Luxury CPG Brand, is seeking a Public Relations Manager to join their team. As a full-time, remote position based in Los Angeles, you will play a crucial role in driving organic buzz and developing proactive PR initiatives for the US & CA markets. Working closely with global PR and marketing teams, you will utilize your established media and influencer connections to enhance brand visibility.
In this role, you will be responsible for cultivating relationships with media outlets and influencers to secure extensive product coverage. You will spearhead PR campaigns aimed at engaging Gen Z audiences and parents while collaborating with social media teams to amplify PR efforts effectively. Additionally, you will oversee the promotion of in-store activations and product launches, craft compelling press materials for media distribution, manage partnerships with brand collaborators and retailers, as well as handle media inquiries and crisis communication when necessary.
To excel in this position, you should possess at least 5 years of PR experience within the luxury sector along with a demonstrable track record of successful media and influencer relations. Expertise in targeting Gen Z through tailored PR campaigns is essential, as is proficiency in leveraging social media platforms to enhance PR strategies. Strong communication skills, exceptional organizational abilities, analytical acumen, and a genuine creative enthusiasm for the brand are also key requirements for this role.
If you are passionate about shaping brand narratives and driving impactful PR initiatives within the luxury industry, we encourage you to apply today! This opportunity is ideal for seasoned professionals looking to make a meaningful impact on brand visibility and engagement through strategic public relations efforts targeting diverse consumer demographics.
Apply Today!
Seniority Level: Middle Management
Job Functions: Public Relations
Industries : Luxury Goods & Jewelry
