O&M Halyard is a Fortune 500 company that plays a critical role in the healthcare industry. With over 350 facilities nationwide and a global presence in more than 90 countries, we are dedicated to providing integrated technologies, products, and services across the full continuum of care. Our mission is to empower our customers to advance healthcare, placing customers and their patients at the core of everything we do. We value teamwork and offer a range of benefits to support our teammates' well-being, including medical, dental, vision insurance from day one of employment, a 401(k) plan after one year of service, an employee stock purchase plan, and tuition reimbursement opportunities.
We are currently looking for a talented Content Marketing Specialist to join our Products and Healthcare Services business unit. The ideal candidate will be responsible for developing and implementing a comprehensive content marketing strategy aligned with business objectives and audience needs. This individual will work closely with Marketing Managers to establish content calendars, create engaging content in various formats such as blogs, whitepapers, videos, social media posts, and infographics. Proficiency in PowerPoint design and visual storytelling is essential for this role.
Key responsibilities include optimizing content for search engines, overseeing content distribution through various channels like websites, email campaigns, social media platforms, collaborating with digital marketing teams on performance metrics analysis and adjustments as needed. The successful candidate will also partner with cross-functional teams to ensure alignment between content initiatives and broader campaigns while managing relationships with external writers, designers, and agencies.
Qualified candidates should possess a Bachelor's degree in marketing or related field along with at least 5 years of experience in content marketing or copywriting. Strong writing skills, proficiency in graphic design tools such as Canva or Adobe Creative Suite, expertise in SEO and analytics tools like Google Analytics are required. Experience in B2B marketing or familiarity with healthcare/product marketing industries is preferred.
If you are passionate about storytelling through content creation and want to make an impact in the healthcare industry by driving brand awareness and lead generation through strategic content marketing efforts - we invite you to apply for this exciting opportunity today! This position offers growth potential for mid-career professionals looking to excel in the field of content marketing within the healthcare sector. Apply now to be part of our dynamic team at O&M Halyard!
Seniority Level: Middle Management
Job Functions: Marketing
Industries : Healthcare
