Marketing Manager

Informa Connect of Informa PLC in Saudi Arabia is rewriting the events playbook with a purpose that is transformational, DNA that is digital, and ambition that is unprecedented. As the largest B2B Live and On-Demand Events organizer in Saudi Arabia, we are scaling at a rapid pace with impeccable local partners and the support of several Government and Non-Government Organizations. Our partners include heavyweights like Apple, Amazon, and Alibaba. Join our team that pushes boundaries and disrupts the status quo while working on large-scale projects from day one under supportive leadership.

As a Marketing Manager at Informa Connect, you will have ownership and accountability for marketing strategy, including planning, implementation, management, and optimization for both inbound and outbound marketing campaigns. You will be responsible for driving online traffic, leads, and conversions to meet strategic KPIs. Understanding visitor and exhibitor digital behavior through continual testing and reporting on channel performance will be essential to optimize plans using tools like Adobe Analytics and Google Analytics.

You will work closely with supporting agencies to develop paid campaign strategies while measuring and optimizing performance using various analytics tools. Collaborating with internal stakeholders and external agencies to develop cutting-edge digital campaigns will be crucial in evolving SEO practices. Additionally, you will collaborate with content marketing teams to create high-quality content around relevant terms to improve organic search engine performance based on click-through rates, traffic, and conversions.

If you are looking for an opportunity to work within a dynamic business environment resembling a start-up culture where you can make a real impact while accelerating your career growth significantly, then this position might just be the right fit for you. Join us at Informa Connect as we continue to launch award-winning brands globally while offering unparalleled opportunities for personal development in the events industry. Apply now to be part of something BIG! This position is ideal for mid-career professionals looking to take their marketing expertise to new heights within the events sector.

• 5+ years of experience in marketing, with a focus on digital marketing strategies and campaign management.

• Strategic marketing planning
• Inbound and outbound marketing campaign management
• SEO and SEM expertise
• Strong analytical skills
• Experience with A/B testing and optimization strategies

Seniority Level: Managerial-Level

• Manager

Job Functions: Marketing

• Marketing

Industries : Information Technology

• Events Management