Marketing Director

The Jockey Club of Saudi Arabia, located in Saudi Arabia, is a prestigious organization dedicated to promoting and enhancing the world of horse racing. Our mission is to provide unparalleled experiences for our customers and members through world-class events and exceptional customer service. We are seeking a highly skilled Marketing Director to join our team and lead the charge in creating innovative marketing strategies that drive brand awareness, engage customers, and increase revenue.

As the Marketing Director at JCSA, you will be responsible for defining and implementing a consistent brand identity across all customer touchpoints. You will create dynamic digitally-led advertising campaigns that deliver strong ROI on race night sales and our non-raceday B2B proposition. Additionally, you will support relationships with broadcast, commercial, and marketing partners by creating mutually beneficial opportunities. Your role will also involve implementing organization-wide criteria for consumer segmentation, profiling, and market research to drive business insights and support an effective customer relationship management strategy.

In this position, you will oversee a calendar of world-class events such as carnival launches, fashion events, racing barrier draws, and member events. You will also be responsible for curating entertainment components for Race days including music acts, cultural entertainment showcases, fashion displays, and food offerings to attract new racegoers and enhance guest satisfaction. Furthermore, you will play a key role in improving JCSA's profitability by developing customer/member-oriented products and services while ensuring that all stakeholders are well-informed about the Commercial Operations functions.

If you have a Master's degree in marketing or a related field along with at least 10 years of experience in a similar role (with 4 years in a managerial/leadership capacity), we invite you to apply for the position of Marketing Director at JCSA. This role is ideal for experienced marketing professionals who are passionate about delivering exceptional customer experiences through strategic branding initiatives and innovative marketing campaigns. Join us in shaping the future of horse racing entertainment at JCSA!

• Minimum of 10 years of experience in a similar role, with at least 4 years in a managerial/leadership role

• - Strong leadership and strategic planning skills
• - Excellent communication and interpersonal abilities
• - Proficiency in digital marketing and data analysis tools
• - Ability to create innovative advertising campaigns
• - Experience in customer segmentation and market research

Seniority Level: Executive-Level

• Senior

Job Functions: Project Management

• Marketing

Industries : Information Technology

• Sports
• Entertainment