Our client, a leading player in the events industry in Saudi Arabia, is seeking a dynamic Marketing Manager to join their team. With a focus on designing and executing successful marketing campaigns for exhibitions, conferences, awards, and digital products, our client is dedicated to delivering high-quality events that engage and inspire participants. The work culture at our client's organization values creativity, innovation, and collaboration to achieve business objectives while providing an exceptional experience for all stakeholders.
As the Marketing Manager, you will be responsible for creating and implementing an integrated marketing strategy for the design & hospitality portfolio. This includes developing campaigns for exhibitors, conferences, visitors, and special events using the full marketing mix to align with overall business objectives. You will identify target segments within the universe and develop personas, value propositions, and messaging tailored to each segment. Collaboration with internal teams is key as you work closely with the Exhibition Director/SMM to manage budgets effectively for optimal ROI.
In this role, you will have the opportunity to utilize various marketing channels such as email marketing, social media, digital marketing, PPC, and more to reach your target audience. By analyzing past campaigns and KPIs, you will make data-driven decisions to enhance future campaigns and ensure continuous improvement. Monitoring campaign performance through analytics tools like GA & Power BI will enable you to track progress accurately and make informed recommendations for adjustments as needed. Overall, as a Marketing Manager at our client's organization, you will play a crucial role in shaping the success of marketing initiatives while contributing to the growth of the business.
If you are a strategic thinker with a passion for creating impactful marketing campaigns in the events industry, we invite you to apply for the Marketing Manager position. Ideal candidates should have experience in managing end-to-end marketing campaigns across various channels and possess strong analytical skills to drive data-driven decision-making. This role is perfect for mid-career professionals looking to take their marketing career to new heights within a dynamic and fast-paced environment focused on delivering exceptional event experiences. Join us in shaping the future of events through innovative marketing strategies!
Seniority Level: Managerial-Level
Job Functions: Telecommunications
Industries : Information Technology
